InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions:
- How do people consume media ?
- How do they engage and interact with mobile ?
- How does mobile versus traditional media influence shopping ?
- How do consumers respond to mobile advertising ?
- Do they engage in M-Commerce ?
- What does this mean to marketers, brands and publishers ?
Find out the answers in here: http://www.guardian.co.uk/changingmediasummit/interactive/1