Mobile media consumption whitepaper

InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions:

- How do people consume media ?

- How do they engage and interact with mobile ?

- How does mobile versus traditional media influence shopping ?

- How do consumers respond to mobile advertising ?

- Do they engage in M-Commerce ?

- What does this mean to marketers, brands and publishers ?

Find out the answers in here:  http://www.guardian.co.uk/changingmediasummit/interactive/1

This entry was posted in Business and tagged , , . Bookmark the permalink.